Featured Case Study
James Free Jewelers
Business Situation:
The jewelry business has become decentralized and scattered. Consumers are increasingly becoming more comfortable and confident shopping for products and services via the Internet even for "big ticket", high value items. Specifically in the jewelry business, consumers are shopping for "name brand" jewelry and they want the best prices. When it comes to diamonds, consumers are looking for price, inventory and reputation.
Client Need:
James Free Jewelers needed a new overall marketing presence that mirrored the quality, tradition, and value that their brand invokes. But they also needed a way to keep the content and information on their site fresh and new. They also needed a way to better understand their customers and their needs, what they were looking for, and what they were looking at.
Objective Realization:
Signal US Communications designed a new online presense for the company that was consistent with their existing marketing collaterials and retained the value of their brand image.
The site also deplays a number of tools and technologies that enable James Free to better serve their customers. Signal developed a content administration tool that enables James Free personnel the ability to change their website to more accurately reflect their available inventory. Giving the power to update Manufacturers carried, images of available product and push products and promotions in accordance with the season.
This custom tool is easy to understand, easy to use, and essential for helping James Free better serve their customer by making their website a constant resource for what is hot, new, and available.
Backend techology also empowers the company with the ability to better understand what their customers are looking for. A powerful reporting engine was developed and crafted to help James Free understand what people were looking for in diamonds from their site. The engine stores key metrics of all searches and returns the data back to James Free in a user friendly formant that helps them to better stock their inventories based upon consumer demand. In real time, James Free can now sort through consumer diamond searches by cut, color, clarity, price range and more. Additionally, the system will archive data allowing the ability to trend consumer search data over a given time period.
Using key metrics from the reporting technology, Signal also built and upload engine that allows James Free to upload diamond inventory to the online database from an Excel worksheet.
Visit the site: www.jamesfreejewelers.com
