by Brooke Trusty on 9/21/2011
A longtime client, Kaeser & Blair, the largest Independent Dealer Network in the Professional Products Industry, holds an annual multi-day convention that highlights emerging products, manufacturers and suppliers, and new practices and techniques. As a social media consultant to the company, our very own Stuart Koenig presented on emerging social media practices, and the value of building relationships through these channels. To view our social media video, visit our YouTube channel!
by Brooke Trusty on 6/7/2011
ADMERICA! This is my second time attending the AAF (American Advertising Federation) National Conference, and I have to say San Diego’s Ad Club and Ad2 did an amazing job hosting. The weather lacked humidity and over compensated with sunshine. The beaches were rocky and blue, and no one neighborhood was like the other. As Co-Chair of AD2 Cincinnati’s Public Service committee, I presented this year’s fully integrated advertising and marketing campaign for our client, Elementz Hip Hop Youth Arts Center in Over The Rhine, at the Ad2 National Public Service competition. Conferences like this one instantly remind me why I…
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by Brooke Trusty on 4/6/2011
I’m currently reading Charlene Li’s latest book Open Leadership, and though I am only through the first chapter, I can already tell it is a book that I will recommend to clients in the future. I attended a luncheon last month that Charlene was speaking at via Skype. Her thoughts on brand engagement from a leadership position resonated with me, as it touched on issues I face daily when dealing with our social media clients. Essentially, her discussion was on the importance of treating your Brand’s social media channels just as you would any relationship. After all, they are relationships. Your…
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by Brooke Trusty on 1/31/2011
I noticed Gap posts weren’t showing up in my Facebook newsfeed a few weeks ago. Curious, I typed "Gap" in the search field. No results. Any Facebook user knows this is not the case when you are friends with an individual or “Like” a page. I google searched Gap’s Facebook Page and I clicked on the link. The link sent me to the Page with the “Like” icon displayed for users who have yet to fan the page. And then I realized Gap had removed me from its page. And then I remembered this entry that could have elicited their…
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by Brooke Trusty on 1/12/2011
Yesterday I asked John if he had any index cards. He told me that he did, but they were already written on. He had, a while back, begun writing one word on each of them and the word's definition on its back. His way to learn new words. It reminded me of a class activity I did in college. My professor had us take a week to write 500 of our most favorite words. 500. At the time I thought it would take forever. Why are we doing this? Don't get me wrong, I love language, but really? She explained…
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by Brooke Trusty on 1/3/2011
Happy New Year! The Signal US staff had a fabulous holiday break, and is ready to jumpstart the new year. In the past year, we've added to our staff, relocated our Southern Florida office and worked and succeeded with our awesome clients. We cannot wait to see what lies before us in 2011. Our programmers, designers and social media coordinators are resolute in helping your business grow. Here's to 2011! Cheers.
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by Brooke Trusty on 12/6/2010
I walked into my bathroom yesterday to find my five-year-old sitting on the toilet with my husband’s iPhone in hand. I can honestly say I was only slightly surprised, but more annoyed as we were running late for an appointment. The same kid created her own album of pictures by age three, we affectionately titled, “A day in the life-of (her name),” and by four she was accessing YouTube videos of Disney Princesses. Just the other day I got my phone back just in time to see that she had been browsing the Toys”R”Us app, and was nearly closing out…
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by Brooke Trusty on 12/2/2010
We are excited to announce the launch of Mitchell’s mobile site! Long time client, Mitchell’s Salon and Day Spa,now offers customers the ability to search store locations, browse photo galleries and (most importantly) purchase Mitchell’s ever so famous gift certificates with Mitchell’s Mobile. And fear not, the online site is compatible with all Smartphones. Now you can finish your holiday shopping on your phone! I hear their Holiday Specials are fabulous! Is your company's website mobile? Give us a call! We can help put your products and services in front of your customers.
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by Brooke Trusty on 11/19/2010
What drives people to social media platforms? That’s a no-brainer, we want to connect and share something meaningful. We do it because we want to engage with others by sharing something personal; thus, a dialogue ignites. And, eventually, everyone is buzzing. When our client, Becoming Mom, a company that offers 4-D ultrasound and Prenatal and Postpartum Spa services, reached out to us to wanting a plan to increase their Facebook presence, we knew just how to seal the deal. Let’s be real, new parents love sharing photos of their offspring (Have you ever been cornered by one in a break room?) Not…
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by Brooke Trusty on 11/8/2010
Signal US is excited to sponsor this year’s Ad2 Fire and Ice Soiree, Ad2’s annual fund-raiser event. The space alone lends itself to an amazing night. The Sign Museum resides in Walnut Hills in a 1910 building that boasts 28-foot ceilings, and thousands of historical signs illuminating the walls.To top it off, this year’s Fire and Ice promises amazing entertainment from Elementz, a hip-hop youth arts center located in Over the Rhine. Whether you like history, advertising, hip-hop or beer, you will be thoroughly entertained, and may even walk away with a newfound appreciation for one of the aforementioned offerings.…
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by Brooke Trusty on 11/5/2010
I’ve been a loyal Gap customer since I was in diapers. Maybe a better way to put that is, my mother’s been a loyal Gap customer since I was in diapers. So when doing my daily social media research, I was filled with joy to see that the store that has been clothing me for quite some time was partnering with Facebook’s Places to offer the first 10,000 customers who check in a free pair of denim jeans. Convincing my boss that I HAD to participate for research purposes was a little difficult, but this morning I headed to the…
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by Brooke Trusty on 10/18/2010
Some of you reading this may be fearful of the social media “wave.” However, Gap is a perfect example why your businesses’ life depends on it. As the old saying goes, “If you can’t beat them, join them.” And let’s be honest, social media will not be defeated. Ask Gap. In the past few weeks the well-known retailer both introduced and pulled back on a new logo due to an overwhelmingly negative response from its audience on social media sites such as Facebook and Twitter. Twitter users detested the new logo so much that they created a Twitter account for…
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by Brooke Trusty on 10/14/2010
Move over Tyra, you’ve got competition. The Signal crew spent yesterday hanging out with the fabulous guys at Creative Production Resource, Inc, struttin’ our stuff for the camera. After spending the day tilting our chins down, and heads a little to the right, we have a newfound respect for models. It’s not as easy as it looks. But by the end of the session, we were James Bonding the camera with our charisma. Okay, we may not truly measure up to the likes of Tyra Banks, more like Zoolander, but we had a lot of fun striking a pose for…
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by Brooke Trusty on 10/15/2010
We're all about creating efficient processes for companies by utilizing smart web development and cutting edge technology. We love making our clients’ businesses run as smooth as possible. And we’re good at it. Recently one of our clients, Divisions, Inc., a facility maintenance company, approached us with an idea. Divisions wanted to offer field personnel the ability to take a picture with a cell phone while on site and send it to select accounts in their Microsoft CRM system. We took the request a step further and designed an application, “D-Vision,” that allows them to take as many pictures as…
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by Brooke Trusty on 10/12/2010
We're no property virgins. What did you think we meant? Anyhow, here at Signal we are beyond excited, elated is more like it, to reveal our newest space in The Palm Beaches. The two story loft offers 7,500 square feet of glorious studio space. Think NYC loft with a beachy flair: beautifully finished hardwood floors, large windows making the space light and airy and thirteen foot ceilings. This place can't help but beckon inspiration! And the occasional tropical drink with hot pink umbrella. Our new digs, Studio 1608 The new space offers the convenience of in-house studio facilities for our…
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by Brooke Trusty on 10/5/2010
Signal US client, Intimacy, appeared on NBC's the TODAY show with Kathie Lee and Hoda on October 5, 2010. Founder Susan Nethero teamed up with Glamour magazine style expert to share their expertise on what’s in this fall, and the best bras to enhance these styles. We learned a few things that every fashion forward gal should take note of this season. Here are a few fall wardrobe musts: Nude is in. Choose a bra that matches your skin tone. Lace overlay gives you a sense of feminine flair. Pair a plunging bra with the classic wrap dress, or any…
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by Brooke Trusty on 6/28/2010
Today, one of our long time clients, Patty Massey owner of Diversity University and published columnist in 'Enterprising Women', sat down with Stuart Koenig. Diversity University, a certified Woman owned company, has been a 10 year client of Signal US. Our applications provide Diversity University with the ability to present web based training to their clients, that are Scorm compliant.
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