by Amanda Duncan on 1/19/2012
Customers like to feel special, to feel cared for and to feel loved. A great way to do this is through giveaways and surprise guerilla marketing tactics; like that done by Kleenex. Kleenex found 50 people via Facebook whom had statuses indicating they were ill. They were then sent a “feel good” package from Kleenex that resulted in 100% participant feedback. Each of the 50 participants posted a photo of their care package to their Facebook wall.
Here at Signal, we have experienced similar results. We have had several giveaways for clients that have received great customer feedback. Customers have even thanked our client for being so generous. Contests and giveaways typically result in increased engagement and a jump in new fans.
In the end we all want to feel special. Something so simple and cost effective as sending a care package can generate a big ripple effect. In the Kleenex example, 650,402 impressions were made and over 1,800 interactions. Once people started to notice the participants posting photos of their care packages, they tried for Kleenex’s attention; in hopes they could receive a package too.
What a great guerilla-marketing tactic by Kleenex. Random acts of kindness are always a winner.
by Amanda Duncan on 12/21/2011
The Signal staff will be working remotely from December 26 through December 31st. Our phone systems and ticketing engine will still be monitored 24 x 7, however our response times could be slightly slower than normal due to the holiday schedule. If it is an emergency please include in the ticket system that it is urgent. Thank you! We appreciate your understanding as our staff enjoys the holiday season with family and friends. We wish you and yours the best this holiday season and are looking forward to an exciting 2012. Should you have an issue or emergency need, please contact…
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by Signal Staff on 12/12/2011
As years have passed, we have witnessed Facebook overpower other social networks in their chase to dominate the market. When the amount of users skyrocketed into millions, the next step was for companies to tap into a market where specific niches could be targeted. What many of these companies didn’t realize is that it is not as easy as just putting up a Facebook fan page. Everyone always assume that because you are on Facebook, people will automatically like you. But as a consumer, why would I follow you if I don’t get any benefit out of it? That’s where…
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by Signal Staff on 12/8/2011
I always thought that Facebook was a neighborhood, a blog (whatever engine you personally like) was an apartment and Twitter was the bar where outrageous things were said. As Twitter has gain popularity, it has gone through a few changes. Recently, Twitter just decided to create embeddable tweets. These tweets will work in the same fashion as embedding video links from YouTube or Vimeo. I personally believe that this is kind of cool. I can’t wait to embed some of the things my friends say in my personal blog. I believe that this new feature was developed because of the…
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by Amanda Duncan on 12/2/2011
“Without doubt, it was my worst ever business decision. We had thousands of orders pouring in that really we hadn’t expected to have. A much larger company would have difficulty coping,” said Rachel Brown, owner of Need a Cake bakery. Groupon, Living Social and Seize the Deal can be great for consumers but like any business tool it has its consequences. Brown posted a 75% discount on her bakery’s cupcakes and over 8,500 people snatched the deal. The unexpected response resulted in additional hiring to accommodate so many people. In the end she ended up losing $20,000. Groupon’s defense; Brown…
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