by Stuart Koenig on 7/27/2010
Signal is leading the way with innovative and emerging Facebook technologies. Such as customized Facebook business pages and NFO optimization.
The ability to customize your Facebook Business page with Static FBML provides significant opportunity for you and your business. You can better promote your products and/or services, retain your brand integrity and even collect information. Static FBML applications allow you to create pages using HTML, CSS, and Static FBML, you can embed videos from YouTube, Vimeo or Flash, and you can create "micro-sites" within your Facebook presence that include tabbed navigation.
Additionally, NFO (News Feed Optimization for effective Facebook posting). NFO is a strategy similar to SEO, but is focused towards optimizing the posting of content on your Facebook Page, with the goal of having it show up more frequently in your fans’ news feeds. Facebook's news feeds take into account several factors such as your fans, their friends and interests. Facebook revealed this at their annual f8 Conference in April and calls these factors: “affinity, edge, and decay" and the algorithm they use "Edge Rank". These three factors will determine the visibility of your content in Facebook.
Facebook is in excess of 500 million users and is an essential part of Social Media and the social search purchasing habits of today's consumers. Give us a ring and let us show you how to take better advantage fo these fantastic capabilities.
by Stuart Koenig on 7/22/2010
Every once in a while we like to mix it up at lunch, so today some of the Signal crew is going bowling. Rumor has it that Jason is bringing his own ball. Big, bonus money is on the line. Let's go team. Photo's coming soon.
by John David Back on 7/1/2010
One of my favorite sites on the net, Woot.com, has recently released some pretty big news. You do know who they are, right? Woot.com is that 'deal-a-day' website that sells primarily refurbished tech junk and provides endless snarky babble specific to each one. The shtick is that they only sell one product a day. Period. Once they sell out, they are closed until tomorrow.
Apparently, and according to this letter from their CEO, they recently were acquired by the net book selling behemoth Amazon. Just reading that letter from the CEO Matt Rutledge, you can see why they had massive appeal to the interweb tycoon Jeff Bezos, and why we here at Signal US love them. They share our philosophy for tongue-in-cheek self promotion with a hint of self deprecation, but at the same time offer a fierce customer loyalty and great sales. They are a man after our own heart.
Only time will tell how much Big Corporate Bloodlust rubs off on the little Texan company, but using Zappos and Audible as models (other Amazon playthings), they should stay fresh and relevant for years to come.
Congrats, guys!
by John David Back on 6/29/2010
I'm truthfully not even sure what the Twitter Whale is even about. Why the whale? I get the birds, you know, they tweet, but whale's mostly just blow air out of their blow-holes. That's not the point of this post, however.
Twitter is over-capacity. It's an interesting phenomenon, and one we haven't seen as much since the days of busy signals while trying to dial in to AOL. Remember that? 6th grade never seemed so far away. But realistically, Twitter blew up so fast, that I don't think they really had time to factor in scalability as a lifestyle until much farther down the road. Hence the whole, Ruby-Integer-Too-Small Twitter debacle. While it may have seemed like an impossiblity when they created the site, and probably never crossed anyone's minds, there are serious dilemmas to not incorporating a strict vision of scalability at the outset.
We try in our development teams to think ten years from now. Now, that's probably unrealistic, as anyone with a 10-year-old website will tell you, "Never have a ten year old website", it make sense for us to try to see our customer's industry in ten years. This helps us to reflect on our own work, and how our solution will be affected by business. If they are going to have 20 retail outlets instead of the original 2, how will that affect their reporting? Their site admin screens? Their layout? Does anyone want to see a directions page with 20 stacked Google Maps stretching the page a mile long? Probably not.
More on this later, Twitter is back up.
by Brad Sheets on 6/28/2010
Today, one of our long time clients, Patty Massey owner of Diversity University and published columnist in 'Enterprising Women', sat down with Stuart Koenig. Diversity University, a certified Woman owned company, has been a 10 year client of Signal US. Our applications provide Diversity University with the ability to present web based training to their clients, that are Scorm compliant.